Released by: Armada Music
Release/catalogue number: ARMAS1050
Release date: 13 October 2014
Our leader unveils yet another facet of his production arsenal, this time turning a housey cheek, courtesy of sa ensual, yet chopped-to-bits vocal. The jacking rhythm section skips along in pure style, keeping the tight bassline in check while frantic edits help "I Need You" to fully unfold.
Toolroom Records regular and techno titan, the irrepressible UMEK returns with tech house talent, Groovebox, for the release of ‘Cause And Effect’.
Having made his mark in the Beatport music awards with various nominations and winning the award of Best Artist 2011, as well as being ranked #27 in DJ Mag’s Top 100 DJs, UMEK is a prolific and highly regarded producer. A world-renowned DJ, he also owns his own label, has a weekly radio show syndicated worldwide and plays over 100 gigs a year; it’s safe to say UMEK is an unstoppable force.
Quickly establishing himself as one of Spain’s most respected tastemakers, Groovebox has released a string of successful EPs and remixes on prestigious labels, resulting in him becoming a much sought-after DJ and now collaborating with UMEK on his latest release.
‘Cause And Effect’ is a storming peak-time smash with crisp percussion, an infectious groove and urban vocals. This bouncy, techy track is destined for great things, being simultaneously a track that draws the crowd in and kicks the party off.
If we had to use one word to describe UMEK's fourth album, the best one would be »versatile«. Rhythmia follows up UMEK's recent direction towards a broader audience, while still staying true to his sound. His appearances on main stages of world’s biggest festivals proved that you can also win the hearts of the crowd by playing different music. The same goes to big labels and this time UMEK chose Spinnin’: “Much like playing stages mostly reserved for big EDM stars, this also represents a big challenge to me. I’m presenting myself to a broader mass of fans, many of which aren’t used to my style, so I had to come up with a way to keep their attention and still keep my old and loyal followers entertained. Everything actually came out very spontaneous – including the vocal tracks, where I suddenly felt the urge to get someone who can sing (not being me hehehe).”
And that’s exactly what Rhythmia offers: catchy melodies in an album title track featuring Heartik, summer sensations in Hard Times featuring Mike Vale and Chris the Voice, ragamuffin feet-itcher Burnfire and a look in the past with Luftmensch. In total there are 10 tracks on the album, all of them reflecting UMEK’s signature heavy bass lines and energy-pumped rhythm.
Rhythmia is UMEK’s first digital-only album, so you can only get it in your favorite online store.
What happens, when an unstoppable force hits an immovable object? What may sound as a tricky question, has the simplest answer. Parov Stelar's All Night remixed by UMEK. Two majesties, joined in one, creating a legend.
It would be a long list. I'd rather tell you what I don't want. I don't want to stand next to smelly people on the bus. I don't want to be poked by shopping trolleys from behind when waiting to pay for my groceries. I don't want to pay 15 euros for a small beer in Ibiza. I don't want to read chain e-mails about the dangers of eating gluten. And I fucking hate Mondays.