Challenge ReelWorld to #makegreatradio
On Thursday May 15th ReelWorld are opening up the doors to their Production Vault service and challenging programmers to put their imaging talent to the test.
Whatever the production need — a new breakfast promo, station sweeper, music imager, branded intro — ReelWorld want to make it specifically for your station.
ReelWorld European Managing Director Anthony Gay said: "The team are always up for a challenge and the idea to spend a day focused on making imaging tailored to European stations came out of a meeting at the end of last year fuelled by bourbon and jet lag."
For one day only the ReelWorld producers will be turning their attention to building bespoke content for stations across the continent using the ReelWorld Production Vaults - and, it’s all for free.
European Production Manager Andy Jackson commented: "At the last go we counted 315,263 different pieces of audio across our ten Production Vault formats. The service already makes it easy to make great radio and get high quality imaging on air quickly. For one day we'll even do that last bit for you!"
Anthony Gay added: "Everyone likes free stuff but fantastic free stuff is hard to resist. I expect it's going to be a busy day for the whole team. We've ordered a crate of Red Bull, a load of cake, and a masseur to help it go well."
For those not in the know ReelWorld Production Vault comes in 10 different formats including CHR, Rock, Hot AC, Urban and Classic Hits.
The subscription based service is the world's leading topical, constantly updating, radio imaging library and features promo shells, branded intros, sweepers, sound design, music beds and more, allowing stations to personalise imaging quickly and easily. The Production Vault websites were recently updated with new features and functionality.
Production Vault is already used by leading radio brands across Europe including NRJ, Kiss UK, KRONEHIT, 104.6 RTL Berlin, and FM104 Dublin.
Interested in taking part? Producers and programmers can e-mail [email protected] with a brief and your station Voice Over to be added to the list. Official radio station e-mails only please.
You can follow the progress and hear audio on May 15th on Twitter @reelworldeurope using #YouControlReelWorld or through this Sound Cloud page
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