Ideation, creation, publication, and promotion: These four essential components of any strong content marketing strategy may sound simple to accomplish. As Content Marketing Institute Chief Strategy Officer Robert Rose says, though, it’s more than just a routine marketers need to adopt to get word out about their brands — it’s a methodology they need to completely buy into that can help them hone each tactic they try, project they finish, and medium they master.
Robert’s work has taken him across the globe, as he helps some of the biggest enterprises with their content marketing needs. He teaches major brands how to set up the people processes necessary to get their foot in the door with an online marketing strategy and advises them on how to scale their teams based on their corporate needs and wherewithal. Moreover, he helps the CMI develop is curriculum for its online training that helps all kinds of businesses understand the core concepts behind content marketing
In short, he’s one of the big reasons companies big and small have woken up to the realization content marketing is now a necessity. Brands come to him and say, “Tell me what success looks like,” and he gives them the road map and tools needed for building a strong content foundation.
Robert’s prowess in the marketing field is second to none, and it shows when you sit down with him — as I did in this episode — and pick his brain on where the industry has been, how it’s unfolded today, and what changes he sees coming down the line.
Here, Robert covers a plethora of topics pertaining to the wide and wonderful world of content marketing: from why talking about yourself is the worst thing a brand can do, to realizing when it’s time to reevaluate how you approach your marketing strategy, to
Listen in for an honest account of what marketing is all about. The tips, hacks and strategies that professionals share with each other but rarely talk about in public.
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